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Keywords are the words or phrases in your web content that makes it possible for the user to reach your site. If relevant keywords are used and people can relate to it , then your site has high ranking.
Hummingbird is the code name that is given to Google's search algorithm change that took place in 2013. It gives more influence on Natural language queries. It considers context and meaning over individual keywords.
A well designed website is really an amazing way to earn money. If a website is built properly, branding is done and hence money can be earned. Thanks for sharing this.