MoneyOnComputer

What is the process & purpose of on-page off-page SEO?

The purpose of ON Page and Off Page seo is to getting the targeted business or visitors through the predefined activities.
On Page SEO Process - Creating Meta Tags, Heading Tags, Canonical, Image Optimization, Content Optimization, URL Optimization, Website Design and structure, Header and Footer etc.
Off Page SEO Process - Business Listing, Press Releases, Blog Commenting, Blog Submission, Microblogging, Guest Blogging, Image, PDF, PPT Submission etc.

On page seo refers to the process that is followed on the website itself. Some of the tasks involved are:

Keyword research
Meta tags and title
Meta description
Robots.txt file
Sitemap generation
Content development
Image optimization

Off page refers to the link building and promotion of your website in search engines. Some of the most effective off page activities are:

Guest posting
Article submission
Press release submission
Social bookmarks
Classified ads
Infographics submission

On-Page & Off-Page optimization is done for the purpose of optimizing the website for search engines as well as users so that the said purpose of doing SEO is accomplished & the website can rank well