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AMP is an open-source HTML framework developed by the AMP Open Source Project. AMP is optimized for mobile web browsing and intended to help webpages load faster. Wikipedia
Google penalty can come as a result of an update to Google's ranking algorithm, or a manual review that suggests a web page used "black hat" SEO tactics.
Squidoo was a revenue-sharing article-writing site. Articles were called "lenses". In 2010, the site consisted of 1.5 million lenses as of October 2010. On August 15, 2014, founder Seth Godin announced that HubPages had acquired Squidoo.
Mobilegeddon was a Google algorithm update implemented in April 2015 which aimed to favour sites which were mobile-friendly and optimised for User Experience (UX) on mobile.
The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results. On the other hand, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search.
-Optimize Page Load Time -Make Your Content More Accessible with Smart Formatting -Use Sidebar Widgets and Promotions Sparingly -Cross-Reference Bounce Rate with Time on Site -Ruthlessly Optimize for Relevance -Include a Single, Clear Call to Action