In NCAA 26 (EA Sports College Football 26), the Name, Image, and Likeness (NIL) compensation for players who opt into the game has been set at a minimum of $1,500 per player. This represents more than a doubling of the $600 payment players received for the previous edition, College Football 25. Along with the cash payment, players also receive a Deluxe Edition copy of the game.
This increase in NIL payments reflects the game's record-breaking commercial success and EA Sports' commitment to fairly compensate athletes who contribute their likeness to the game. Over 14,000 players from 136 FBS schools have opted in, marking the largest single-sport NIL deal in history with a base payment pool exceeding $16.5 million.
Additionally, the compensation system includes a "play-for-pay" model for schools: the amount of royalties schools receive depends on how often their teams are used in gameplay by players worldwide. More popular teams with higher usage earn more from game royalties, which adds a new dynamic to athlete and school compensation tied to fan engagement within the game. This is particularly noticeable in online modes like Ultimate Team, where many fans buy CFB 26 Coins to unlock star players and build competitive rosters using their favorite schools.
Players who are brand ambassadors or cover stars may receive additional, separate payments beyond the base compensation.
The $1,500 per player in NCAA 26 represents a significant leap in athlete compensation and ties earnings to both individual inclusion and team popularity, marking a new era of NIL monetization in college football video games. As players customize rosters and compete online, the value of team recognition becomes even more important—especially in game modes where NCAA 26 Coins drive progress and roster depth.