Companies and web professionals are constantly developing digital strategies to sell their products and services online. In this context, calls-to-action or ctas are a lever of choice for growth hacking . Placed on a web page, their immediate objective is to encourage the user to perform a desired action. However, the desired outcome is to convert visitors to a site into customers. Before claiming to sharpen your ctas, you must first know which ones are the most impactful. Add to cart generally placed on online sales sites, this type of call-to-action is an invitation to purchase a product or service. If you are used to shopping online, it is clear that this cta is not unknown to you.
It comes at the end when the visitor has learned about the product: the brand, the characteristics, the functionalities, the design, and above all the price. Call-to-action it is therefore after going through all these details that the customer, convinced of the quality of the product, agrees to close the deal by paying. Buy now very close to the Whatsapp phone number list previous cta, “buy now” is more decisive. We are in the action of an immediate purchase. Very present on e-commerce sites, it is also found on the sites of companies that offer their products online. It is generally preceded by concise and relevant information on the product offered for sale on the site. This expression is undoubtedly one of the most strategic calls-to-action for companies.
Indeed it materializes the last stage of conversion, because the prospect who clicks on this button becomes a customer. Free download this type of cta invites the site visitor to download a product for free. It can be software, an application, a digital document, an audio or video file, etc. Call-to-action unlike the previous cta, the service is free, no bank transactions will take place. Free is a good technique to attract consumers. This way of proceeding makes it possible to promote a product so that it has good visibility. Sign up this call-to-action is an invitation to register for an event. Just like the previous cta, this one is usually free. It is about getting the visitor to take an interest in a particular event.