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What is Acquisition report in Google Analytics?

The Acquisition section tells you where your visitors originated from, such as search engines, social networks or website referrals. This is a key section when determining which online marketing tactics are bringing the most visitors to your website.

Acquisition Reports is used to compare the performance of different marketing channels and discover which sources send the highest quality traffic that may have led to conversions

Google Analytics Acquisition Reports gives you a comprehensive set of information about almost everything you may need to know on a daily basis. It gives you a quick 'overview' of the sources that send the most amount of traffic to your website.

The Acquisition report in Google Analytics shows how users find and arrive at your website. It provides insights into the performance of various traffic sources, such as search engines, social media, direct visits, and referral links from other websites. This report helps you understand which channels are most effective in driving visitors to your site. By analyzing this data, you can optimize your marketing strategies, focus on the most successful sources, and improve your overall traffic. Essentially, the Acquisition report helps you track and evaluate the effectiveness of your marketing efforts in attracting new users.