IT STARTS NOW :
A handful of internet stars turn video views into pay cheques.
Gayathri Vantillu (44) is a homemaker who likes to cook. But unlike others she put her passion for cooking to use. She began uploading home videos of her cooking – shot on a handycam – on video streaming site YouTube. Later, her neighbour’s son also helped her sign up as a partner on YouTube. Three years, 290 videos, 2,000 subscribers and over five million views later, today, Vantillu earns about Rs 40,000 a month from her online cookery channel.
NOW THIS NEXT BIT.. (DOES SONY NOT NEED THE MONEY?)
Vantillu could earn money from her videos because she chose to sign up for Google YouTube’s partner programme, which allows content owners to monetise the content via online ads. The now famous Kolaveri video, which got more than four million hits in just about 10 days, did not earn any advertising revenues as the content owner (Sony Music) was not a YouTube Partner.
To sign up for partner programme, content owner needs to contact YouTube and once approved, they can start a small enterprise right on their computers.
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Big dollars in advertising you think?
